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Searching the Internet for advice on website design can be overwhelming. There’s lots of available content but nothing too useful. Utilize the various techniques outlined here for a good start in basic web design.
Have your website prominently feature a tagline. Taglines are catchy mottos that explain your business. A clear tagline lets the reader quickly to see what the site is about, since most people make a decision to stay or go usually within 8 seconds.
Don’t try to fit too much onto one page when you’re designing a website. If your page is too busy it will take a lot longer to load and can overwhelm visitors. When you’re going to be putting up a lot of content, create pages for everything you can to reduce the clutter on your page.
Use a tracking service, rather than displaying your visitor counter for all to read. Many websites still display their counters, yet they do not serve any real purpose. There are many high quality tracking services available, and some are even free. Use these instead of showing off how many people visit you.
Creating a newsletter can help you get repeat visitors. This can be an excellent way of building your client base. Offer the signup form as a link off to the side on your site. Make sure you have a way to keep track of who signed up. Make sure you only send out the letter to those that have explicitly requested to view it.
Learn how to use colors to influence your readers. Every color has a certain feeling that it can induce. For example, using black backgrounds or images could bring up feelings of depression and darkness. The use of a color like yellow is associated with happiness. Take the time to read up on the psychology of colors when determining your site’s color scheme.
Include a links page for your site and use it to provide a variety of resources related to the site’s purpose. You should also include a variety of links, including links to sites that are offering backlinks to your site. If related sites link back to your site, your site ranking will move up in the rankings on search results pages.
Learning some basic HTML will help you add some interesting extras to your site. For example, you can have words that follow your cursor, or a banner that flashes important information. Make sure to change the colors and fonts occasionally, so you seem more involved with the web site and its design.
When designing your site, use ALT tags when adding images. ALT tags are used to provide a description of the images on your site, which will help any visually impaired visitors. If you have images that are links, your ALT tags will tell people how the link will behave. They can also be read by search engine spiders to boost your site’s ranking.
Provide a navigation menu on every page of your site. While this menu does not have to link every single page of your site, as this could be an exhaustive list if you have a very large site, it should provide links to the main pages. This ensures that your visitors do not have to return to the home page and start completely over when it is not necessary.
It’s vital that you test your web designs on multiple browsers. Every browser is different; as a result, each can interpret your design in a slightly different way. While sometimes these differences do not make a difference, there are times when it can transform the look dramatically, or create an entirely different experience for your site visitors. You can easily discern which browsers are used frequently. Make sure to beta-test your site on all popular browsers, including those used on mobile devices.
Try including real customer testimonials. Very few want to be the first to try a product or service, so let customers know that others have tried your wares and that they were pleased with them. Try asking some clients that have done projects with you to create a short paragraph about their experience with your company, to put on your site.
You’ve probably looked everywhere else when it comes to web design tips. Luckily, you came across these tips. You can start using the tips provided here today, and you’ll find that you will be really glad that you did.
Written by Cheryl Waller
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