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In terms of ways to earn money, millions are finding that websites are fun, easy and reliable earners. However, a website needs to not only have ample traffic to be successful; it has to be attractive and functional. So for every SEO tactic you know, you would do well to learn a web design tactic right alongside it. Here are a few different tactics you can use for your site.
When you are designing a website, it is important to have proper spelling and grammar. In addition to running spell-check on your content, ask a friend or co-worker to proofread everything. Having good spelling and grammar on your website will help give it a professional feel and your visitor will be more likely to return.
Avoid trying to add every new gadget to your website. It can be tempting to make your site look cutting edge by including every new web design option out there but it can end up turning people off. Simple will generally get the job done even better than a flashy layout.
Use ALT tags whenever possible. These helpful tags describe an image to a viewer, assisting the visually impaired, as well as those who prefer to browse without images. As an added bonus, some search engines include these tags in their rankings, so you may get a boost by using them.
Remember the background. Remove obstacles to easy text reading by avoiding things like GIF backgrounds that move. Select backgrounds that work in harmony with the site, not in competition with it, and visitors will find your material much more accessible and useful.
While you might be inclined to add a lot of bells and whistles to your website, flashing graphics, loud music and neon colors will just distract from the purpose of your website. Visitors who are bombarded by too many sights and sounds might be inclined to leave your website before they even start browsing. Keep the colors simple and the content relevant and your website design will be a winner.
To help your web pages load quickly, you should compress all the images on the website page. If you have images that are compressed then pages will load much faster. Nothing is more frustrating to viewers than waiting for a 250k graphic to load when it should really only be 20k.
Have a simple front page. Your front page can be the determining factor whether a visitor decides to stay or simply exits without seeing more. Be descriptive about what your business does, and your unique offerings, but keep everything else to a minimum to avoid distraction.
Learn how to use colors to influence your readers. Every color has a certain feeling that it can induce. For example, using black backgrounds or images could bring up feelings of depression and darkness. The use of a color like yellow is associated with happiness. Take the time to read up on the psychology of colors when determining your site’s color scheme.
Build your website using a content management system. Knowing how to build a website using just HTML and CSS is good foundation knowledge, but this can only produce a static website. Web design has evolved into providing dynamic content. If you couple your coding skills with the use of a content management system, you can practically build any type of website that you desire.
If you intend to use advertisements on your site as a way to increase your earnings, make sure to maintain an appropriate ratio. Keeping your advertisements at no more than 25 percent of your content ensure your site is not cluttered with too many of them. Just like people would not watch television if it was nothing but commercials, site visitors are less likely to stay on your site if you have too many advertisements.
Use custom error pages to make your site more informative. For instance, if you want people to report dead links on your site, either put a server-side script on your 404 page or have a form or email address that visitors can use to report the error. You should have custom pages for 403, 404, and 500 errors, at the very least.
Obviously the tips above don’t cover every single aspect of web design. You will have to research further if there is more you need to know about the subject. As you can see, though, the tips provided here will help you get and stay on the right path. Use these tips wisely to build a great site.
Written by Cheryl Waller
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