5 Web Design Tips Backed by Research

Having a visitor land on your website is only half the battle. Once they arrive, it’s essential to ensure they stay and move through more than one page.

Creating a fantastic design is one of the best ways to boost the odds of this occurring. Here are five web design tips based on sound data that you can use to take your skills to the next level:

Less Is More

First impressions are critical when creating a website design. Sticking to a standard layout with a familiar design is usually one of the best ways you can help ensure visitors stay on your site and explore several different areas.

Keeping the structure simple and avoiding visual complexity will likely be thought of as being more beautiful by visitors to your site based on research conducted by Google.

Using specialized prototyping software offers an excellent way to transform this type of static design into your final vision and see how it looks in reality. Using Adobe XD should make it more efficient to test your design on different devices.

Create Longer Pages

Using carousels and sliders is popular with several website owners. Unfortunately, many visitors never go beyond the first slide of a carousel when they are going through a website. This data reveals that it’s much better to do away with carousels, sliders, tabs, and accordions and replace them with a long page where everything’s included.

Putting all of your information on a more extended page, requiring a visitor to continue scrolling rather than clicking to other pages, is much more effective in keeping visitors on your site and increasing conversions.

Use Visual Cues To Direct Attention

One of the primary elements when designing your website is to guide users through different areas. One method you can use to complete this task is to incorporate visual clues into your design.

Doing so can help steer the line of sight of the visitor towards a specific direction. Utilizing an image is one of the most efficient ways to make this happen. There have been studies conducted showing the results of using subtle clues versus direct signals.

The results indicated that providing an arrow pointing at an object provided better results than having the eyes of a person looking in a specific direction towards an object. Being direct seems like the best method to steer visitors to your website.

Limit Choices

Limiting the choices available to visitors can also help increase activity and get people towards your primary goals quicker. If people have several options, they will take longer to make a decision.

You can utilize this data by sticking to one plan per page. Reduce the number of menu items and focus on one call to action.

Humanize Your Site

Adding pictures of real people to your site can draw attention and increase conversions, primarily when they are used on a sales page and combined with testimonials. Using images of people’s faces and upper bodies can help humanize your site and make it more personal.

Avoiding stock photos is vital as many visitors will recognize these as being generic, which can be a turnoff. If you need to add real-life images in a pinch, consider including pictures of a staff member or one of your customers.

While one of your primary goals of creating a website is to make it beautiful, helping visitors locate what they’re looking for is essential and the website’s true purpose. Incorporating one or more of these five tips should help you accomplish this goal.