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Lately, VoIP has become extremely popular among all companies – big or small. Nearly every company opts for a VoIP communication platform. With the increased demand for VoIP, managed service providers, resellers, and IT service providers, all look for white label VoIP solutions. Adding a VoIP solution to their portfolio is certain to fuel growth of their book of business. So, let’s see what the white label VoIP is about and why it matters to small businesses.
What is White Label VoIP?
In practical terms, it’s a business in a box. White-label VoIP lets an IT service company to sell a communication service under its brand. The actual service or product, of course, is furnished by a third-party. Reseller plays a key role in designing their own solution based on that White-label VoIP service. This service may also provide a billing platform to properly invoice end users.
What are the Major Benefits of White Label VoIP?
Cost savings and Time to Market: If you are a reseller or a managed service provider, you have no reason to spend thousands of dollars and man-hours to build your very own VoIP platform. Sure, it can be a fun project but, in the end, how competitive will it be? Instead, you can take advantage of what is already available in the market.
When it comes to reselling business VoIP these days there are lots of options. Naturally, you shall pick the one meeting the needs of your client’s business. Provided, of course, that it lets you build in a healthy profit margin.
Quality: Your final product must undergo numerous testing phases before it can be presented to your clients. When it comes to business communications, compromises on the quality of service aren’t an option.
Time to Market: You don’t have a year to roll out your service. As a business owner you know that environment changes by the day. Most of VoIP vendors have a platform instantly available for resale. You will still need to test, practice and train to use it.
Rebranding of White Label VoIP platform as Your Own:
Customize it: Make it look different from your provider’s stock VoIP communication platform. Use every branding option in the arsenal. Make it look different and unique. Pay attention to branding features beyond product name and logo. Sell YOUR VoIP service, not your vendor’s product.
Use account management features: Many white label VoIP platforms have built-in billing systems. They let you run your own billing and payment processing. Effortless invoicing helps you cut down on maintenance and focus on getting new clients. Manage customer accounts, users, phone numbers and permissions in one place from a far.
You get the control: As a white label reseller you will have total control over your VoIP communications system. Perhaps the most important part is that you will also have control over your relationship with the client. You will work with them to choose every feature of the product.
And this is what a hosted VoIP provider is all about.
Obviously, we, being ourselves a provider of VoIP services, are biased. Yet we try to remain objective.
But I would lie to you if I told you that we don’t want your business. We want your business and wish to tell you about our own white label VoIP platform. For further details, get in touch with us.
Written by Cheryl Waller
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